Stay sober at the wheel for a long weekend without collision and tragedy

OAKVILLE, ON – No matter your plans for the weekend – stay at the cottage, boat trip, or quiet day in the sun – MADD Canada and Allstate Insurance Company of Canada remind The importance of avoiding impaired driving at all costs.

“We want a wonderful long weekend of fun and sunshine for all of us,” said Patricia Hynes-Coates, National President of MADD Canada. “We also want to remind everyone of the importance of thinking safe and planning for sober travel For the return home. “

Impaired driving kills hundreds of people each year and causes tens of thousands of injuries. In all cases, deaths and injuries are entirely preventable. MADD Canada and Allstate Canada are encouraging all Canadians to look after their own safety and that of others this weekend:

Whatever the vehicle – car, boat, ATV, or other – never drive with impairment.

Never be allowed to drive by an impaired driver;

Call 911 if you see a driver or boater whose faculties seem to be impaired.

It should also be pointed out that the risk of impaired driving can be particularly high during long weekends and the summer season. This was one of the main reasons why MADD Canada created its 911 Campaign and increased its intensity during the summer. The campaign, sponsored by Allstate Insurance Company of Canada and Maritime Ontario Freight Lines Ltd., and supported by police and community partners, encourages the public to call 911 to report suspected cases of impaired driving .

“Road and community safety is a priority at Allstate,” said Ryan Michel, President and CEO, Allstate Insurance Company of Canada. “We are proud to work with MADD Canada and help spread the message of So it is no more complicated than planning his outings and paying attention to others, and if everyone puts his own, it will be possible to avoid the long weekend ending in tragedy.

The Campaign 911 message is just as relevant on the water. If you are planning to go boating this summer, remember that impaired driving involves driving a boat. Thanks to the generous funding of Transport Canada and the collaboration of police, municipalities and marine organizations, we installed more than 900 impaired navigation signs at harbor, marina and downhill sites. Boat anywhere in Canada. MADD Canada also produced public service announcements and materials to raise awareness of the dangers of driving a boat under the influence of alcohol or drugs.

Source: MADD Canada