The South African Broadcasting Corporation (SABC) has made a commitment to continue telling the African story from an African perspective.
This transpired during a meeting between the public broadcaster’s management and two broadcasters from the Southern African Development Community (SADC) sub-region.
The SABC is one of the biggest public broadcasters on the continent, broadcasting to 52 African countries. Its coverage of major events has attracted interest and has enhanced the role of the broadcaster in Africa and it is for this reason that many broadcasters are seeking a partnership with the SABC.
The SABC’s 90 per cent local content policy has also been appreciated by other African countries.
The broadcaster on Thursday met its Namibian counterpart NBC to agree on working closely together.
SABC Chief Operating Officer Hlaudi Motsoeneng said: “This is the time for South Africa to use our own music to defend our own culture and tradition. Actually as Africans we relate to each other even the language we speak; you go to Namibia, Botswana, and Lesotho.
“We are Africans and we relate on traditional and cultural issues. So we as t0he SABC are leading that process of making sure we defend our culture.”
Meanwhile, the public broadcaster also received a visit from the Swaziland Broadcasting and Information Service which commended the SABC for the recent coverage of the SADC Summit in Swaziland.
Source: NAM NEWS NETWORK