Daily Archives: April 18, 2018

Neymar Jr. kicks off TCL’s 2018 global sports campaign

Neymar Jr. debuts as TCL’s global brand ambassador in his hometown, Sao Paulo

SAO PAULO, April 18, 2018 /PRNewswire/ — Neymar Jr., one of the world’s most influential and widely-recognized athletes, today officially took up his new role as global brand ambassador for TCL, top-three global television manufacturer and leading consumer electronics brand. The young star footballer kicked off the brand’s 2018 global sports campaign at an event in his hometown of Sao Paulo.

As part of his partnership with TCL, Neymar Jr. brings his star power and exceptional qualities to a wider, global community in order to bring the brand’s fans closer together.

Neymar Jr. was officially welcomed as Global Brand Ambassador of TCL and presented with a Chinese chop by the TCL team. In exchange, his autographed football shirt was presented to Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia, Xiaoguang Zhang, General Manager of Brand Management Center of TCL Corporation and Ricardo Freitas, CEO of SEMP TCL.

“I am honored to be Global Brand Ambassador for TCL. The brand and I share similar values, such as the constant pursuit of excellence and great results,” said Neymar Jr. “I am also impressed with TCL products featuring high-tech and intelligence upon first seeing them,” added Neymar Jr.

“This is a perfect fit for TCL because we are very passionate about sports,” said Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia. “The partnership with Neymar Jr. will be fully integrated into TCL’s global brand and marketing strategies. We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love this summer with our intelligent TV products.”

Neymar Jr. experienced TCL’s flagship QLED TV X6, TCL 4k UHD TV P6, TCL new all-touch anti-pollution washing machine, TCL integrated inverter & air-cooled refrigerator, T-Smart series air conditioner as well as TCL S800 Air Purifier at the event, and helped to co-launch a series of TCL x Neymar Jr. advertising campaigns.

Recently, the company launched a large-scale outdoor advertising campaign with the theme “Born a Legend” and celebrated the partnership at global landmarks such as New York’s Times Square, Hollywood TCL Chinese Theatre and in locations across US, Mexico, France, Germany, Italy, Poland, India, Vietnam, Thailand, Australia and China.

The company is soon to launch an exclusive video campaign with Neymar Jr. in which he experiences other elements of TCL’s extensive product portfolio, including TVs, washing machines, refrigerators and other home appliances.

Expanded global brand strategy targeting the sports community

The partnership with Neymar Jr. is a key next step in TCL’s global brand strategy. The team-up allows TCL to reach a wider audience of young sports fans worldwide and will raise TCL’s global brand visibility, reinforcing the company’s youthful, international brand image.

“Our vision is to build TCL into a global leader in smart products and internet services. We connect our consumers with enhanced technology leadership, and smart and intelligent product experiences and global partnerships that fit the brand,” said Kevin Wang.

“Investment in sports and entertainment marketing activities is a major plank in TCL’s global brand strategy. Our other global sports partners include the NBA’s Minnesota Timberwolves and Lynx, the iconic Rose Bowl stadium, the soccer team San Jose Earthquakes, the Brazilian Football Confederation (Brazil), the Rosario Central Football Club (Argentina), the Philippine Basketball Association (Philippines), The Melbourne Cup and Melbourne Victory Football Club (Australia). We also work with entertainment industry partners including Hollywood’s TCL Chinese Theatre, The Ellen Show, and the popular Warner Bros. Pictures movie Justice League,” said Xiaoguang Zhang, General Manager of Brand Management Center of TCL Corporation.

Business growth and outlook

This latest partnership and expanded brand strategy reflect TCL’s accelerating growth and business vision.

“TCL continues to consolidate and expand our TV business, while exploring new opportunities through investments, mergers, acquisitions and restructuring,” said Kevin Wang. “We plan to gain differentiation through continued high-end product strategy and innovative new products and applications to create a better user experience when compared with our existing products,” he added.

In the next three years, TCL aims to build an eco-business enterprise based on the smart TV business, to provide users with exquisite smart TV products and services.

TCL ranked top three in the global LCD TV market with a market share of 10.9% in 2017, according to IHS Technology and the company’s shipment data.

About TCL Corporation

As a global enterprise group, TCL Corporation, headquartered in China, founded in 1981, is a manufacturer of smart products and provider of Internet application services. Starting from the manufacture of recording tapes, TCL later developed telephones, televisions, mobile phones, refrigerators, washing machines, air conditioners, small appliances, and LCD panels, among others. In recent years, TCL Corporation’s main business operations have seen steady growth. For the last four years, its revenues have exceeded a hundred billion yuan.

TCL has been a pioneer in the internationalization of Chinese commerce since 1999. It has already passed the stages of early exploration, transnational M&A, and steady growth. In recent years, facing the challenge of slowing Chinese economic growth, as well as the opportunities created by the country’s One Belt One Road strategy, it has reformulated its road map to internationalization.

In the coming years, TCL will continue to consolidate and improve its market share in Europe and the U.S. through “three forces combined and brand leadership,” while also breaking through in selected important emerging markets like India and Brazil, taking root in the local markets and establishing competitiveness across the value chain. Internationalization will be the new driver of TCL’s future development.

Photo – https://mma.prnewswire.com/media/678596/Neymar_Global_Brand_Ambassador_TCL.jpg


JOHANNESBURG–The South African government intends to source 30 per cent of its business needs for goods and services from small, medium and micro enterprises (SMMEs).

The commitment was made at the 8th annual Global Business Roundtable World Congress and Exhibition which began in Sandton, Johannesburg, on Tuesday. Delegates from various parts of the African continent have gathered here to look at ways to enhance the development of SMMEs and help grow the economy.

The SMME sector is expected to create about 11 million jobs by 2030 in South Africa. The contribution of

SMMEs to the country’s gross domestic product (GDP) was 45 per cent in 2016 while South Africa is ranked number 47 out of 138 countries in the world when it comes to SMME development.

One entrepreneur at the exhibition, Ashantewaa Ngidi, on Tuesday raised concerns about the incubator programmes that have been developed to enhance SMME development in South Africa. She said SMMEs did not want hand-outs from the government but access to markets and opportunities.

Other delegates stressed that monitoring and evaluation should be prioritised to ensure that the targets set are met.

However, it remains to be seen whether a central procurement process administered by South Africa’s National Treasury will help deal with issues of tender irregularities and corruption in the issuing of tenders.



CAPE TOWN– Former president Jacob Zuma’s legal bill on charges of fraud, money laundering and racketeering related to a multi-billion-Rand arms deal is reported to have cost the South African government 24 million Rand (about 2.0 million US dollars).

This emerged from a question posed in Parliament here Tuesday by Freedom Front Plus MP Pieter Groenewald to Minister of Justice Michael Masutha.

An earlier question by the Democratic Alliance (DA), the main opposition party, to the Presidency revealed that 15 million Rand of taxpayer’s money had been spent defending Zuma in another case, the long-standing spy tapes legal debacle.

The arms deal case links Zuma to corruption and the former president is due to appear in court in Durban on June 8 regarding these allegations when the case is heard again.

Justice Minister Masutha’s response, given in Parliament earlier this month, shows that 2.5 million Rand were spent interdicting former Public Protector (Ombudsman) Thuli Madonsela from releasing the now famous State Capture report in 2016.

This amount also includes Zuma’s 2006 defence against rape accusation. Zuma’s five-lawyer defence team utilised another 3.0 million Rand to argue in the Constitutional Court why the former president was not liable to pay back any money towards renovations on security upgrades to his personal homestead, Nkandla, as recommended by Madonsela.

Another 1.24 million Rand were spent in defending Zuma against the Democratic Alliance’s review application for substantiation of Zuma’s last Cabinet reshuffle where Pravin Gordhan was removed as Minister of Finance.

This figure is likely to escalate as the matter is due to be heard by the Supreme Court of Appeal next month. Another outstanding matter is the Mxolisi NXasana golden handshake and the validity of Shaun Abrahams’ appointment as head of the National Prosecuting Authority (NPA). The Constitutional Court is yet to deliver judgment on the issue

President Cyril Ramaphosa’s office has said that there was an agreement between the Thabo Mbeki presidency and Zuma in 2006 that his legal fees will be covered by the State. The decision was subject to the undertaking by Zuma to refund the legal costs incurred in the event that his defence was unsuccessful.

Zuma’s only outright legal success was in his 2006 rape trail where he was acquitted, making him possibly liable to pay back 20 millions Rand of taxpayer’s money for the other cases.